Real, Fresh, New York Fries now available in Bahrain

Toronto (December 2, 2008) – New York Fries, a privately owned Canadian French fry retailer, is pleased to announce the opening of its first store in Bahrain. The store is located in Bahrain’s City Centre Mall in Manama.  This represents the 10th store opened by the Affifi brothers, who have been New York Fries’ master franchisees for the Middle East territory since 2003.

 

As the Canadian brand has already carved a loyal customer base in the United Arab Emirates, where there are nine locations in popular Dubai and Abu Dhabi malls, opening in Bahrain was a logical next step for the New York Fries brand. “We have an exceptional master franchisee team in the U.A.E. who understands how to prepare and market our product in the Middle East, while staying true to our core brand philosophy of serving premium, real, fresh fries” says Jay Gould, president and founder of New York Fries. “The Middle Eastern market is increasingly receptive to international brands and we look forward to sharing the New York Fries experience with a new group of customers in Bahrain.”

 

 

The New York Fries’ Bahrain City Centre Mall location opens on the heels of The Dubai Mall location, which was also opened by the Affifi brothers on November 4th of this year. The Dubai Mall boasts a sprawling total area of 12 million square feet and, with 1200 retailers and over 50 food court tenants is currently the largest mall in the world.

 

“The global economic crisis hasn’t seemed to reach the Middle East to the same degree as North America yet,” comments Gould. “We have been delighted with our expansion in this region and the level of acceptance and enthusiasm that our product has received in these markets”.

 

 

“What attracted us to the company is its ability to take a common product like a French fry and turn it into a premium, high quality indulgence by using only the best ingredients,” says Serious Affifi, New York Fries’ master franchisee.  “Everyone loves French fries, and we strongly believe that the New York Fries product will be as well received by the Bahrain marketplace as it is in the U.A.E.”

 

 

Serving a focused menu based on premium fresh cut French fries is what sets New York Fries apart from other fast food restaurants. Each day, fresh potatoes are cut in the store into French fries, leaving the skin on for added flavour and nutrients. The fries are then cooked in sunflower oil, using a unique 3 stage cooking process to create the ideal French fry texture – crisp on the outside and fluffy on the inside. New York Fries have no preservatives or coatings and are made to order. The result is real goodness and the great taste of real, fresh fries.

 

 

About New York Fries

 

 

Founded in 1984, New York Fries is a family owned Canadian company owned by Jay Gould and his brother, Hal. Based in Toronto, Ontario with stores all over Canada, New York Fries can also be found in South Korea, the United Arab Emirates and Hong Kong. With 200 locations worldwide, most are located in major shopping centres and movie theatres. For more information about New York Fries and locations, visit www.newyorkfries.com.

 

 

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For more information, please contact:

Erica Faltous

Hill & Knowlton Canada

(416) 413-4695

erica.faltous@hillandknowlton.ca