NYF Wins 2 GOLD Frankie Awards with Real Fries in a Fake World Campaign
The Canadian Franchise Association announced last week that New York Fries “Real Fries in a Fake World” campaign has earned two Gold awards at the CFA’s annual Frankie Awards. The Frankies celebrate creative contributions and excellence in advertising and marketing for Canadian franchising, and are selected by a panel of judges that are among the top professionals in the fields of creative, production and marketing. “Real Fries in a Fake World” earned Gold in the Magazine category, and also received a Gold from Humber College for overall exceptional design, beating out all of the 195 entries submitted across all categories, as voted by the college’s Advertising and Graphic Design students.
The campaign was created by New York Fries’ agency-of-record, zig, an ideas company with offices in Toronto and Chicago. Executions from the award-winning campaign, which began appearing in July 2008 as part of the franchise’s first full-page print ad initiative, can be viewed at the links below:
“We went out on a limb with this campaign to a certain extent, by shifting focus from the traditional food marketing ‘beauty shot’ to this daring juxtaposition including fake breasts, toupees, and botox,” said Jay Gould, president of New York Fries. “It’s an honor to earn this recognition from the Canadian Franchise Association, and it validates the power of provocative advertising to educate Canadians about our real, fresh ingredients.”
For more information about the Frankie Awards, and to view other winning ads, visit http://www.cfa.ca/News/CFA_Media_Releases/CFAMediaRelease05070901.aspx