New York Fries Opens 200th store in Hong Kong
Canadian French Fry Chain opens second Hong Kong location
Hong Kong (November 6th, 2009) – New York Fries, a privately owned Canadian French fry retailer, is pleased to announce the opening of its 200th store today, located in Hong Kong. This outlet is the second New York Fries in the Hong Kong market.
The Canadian company signed a master license deal with Hong Kong-based Next Step Limited to open multiple retail units in Hong Kong and Macao in 2008. Next Step Limited plans to open 10 more units over the next five years in Hong Kong’s high traffic shopping centres and street front locations, with a move into mainland China as the long-term goal.
“We are thrilled to be able to celebrate our 200th store milestone with our franchisees in Hong Kong” says Jay Gould, president of New York Fries. “Our first Hong Kong location has broken numerous sales records confirming that this market responds well to our concept. We are excited to extend our brand into Langham Place and look forward to the continued development in this exciting market. Our franchisees at Next Step Limited have done a tremendous job of ensuring that the New York Fries quality and brand are represented well in Hong Kong.”
Serving a menu based on premium fresh-cut fries is what sets New York Fries apart from other fast food restaurants. Each day, fresh potatoes are cut in the store, leaving the skin on for added flavour and nutrients. The fries are cooked in non-hydrogenated, trans-fat-free sunflower oil, using a unique 3 stage cooking process to create the ideal fry texture – crisp on the outside and fluffy on the inside. New York Fries have no preservatives or coatings, and are made to order. The result is real goodness and the great taste of real, fresh fries.
About New York Fries
Celebrating its 25th Anniversary this year, New York Fries is a Canadian, privately-owned retail chain specializing in premium quality, fresh-cut fries. There are 183 New York Fries stores in Canadian shopping centres and movie theatres, with 17 international stores located in South Korea, the United Arab Emirates, Hong Kong and Bahrain. In 2004, New York Fries became the first Canadian quick-service company to switch its oil to non-hydrogenated, trans-fat-free sunflower oil, further solidifying its position as a destination for those seeking a quality indulgence. For more information, please visit www.newyorkfries.com.
For more information, please contact:
Hill & Knowlton