Canadian Owned New York Fries Opens Stores In Hong Kong And Bahrain - Cambridge Now!

I remember hanging out with Jay Gould's family 25 years ago and hearing him talk about starting a business which would initially sell, skin-on french fries and Coca-Cola. I thought it was a bold move for someone who had cut his teeth on one of Canada's first fresh food restaurants ...a little place called Cultures. Gould was 21 years old when he co-founded the popular establishment. Cultures offered their customers fresh food options...a concept that is now being taken more serious these days by almost everyone in the food service industry. They eventually sold the brand.



But Gould's eyes gleamed with passion about french fries. Not just any fries--the best fries. He wasn't prepared to serve his customers anything but the best and in order to have the best fries; he maintained that you need to buy the best potatoes. And that's exactly what he did. (But I thought all potatoes were alike...clearly not!)



The task at hand was that the company needed to invent the gourmet french fry category and have deep enough pockets to promote it and develop it in order to succeed long term. Gould and company managed to achieve this as well, despite the fact that at the time, grocery store fries were cheap as borsht. His goal was to become the french fry specialists, a category he would eventually come to own.



The last time I saw Jay and his wife they were walking through the airport in St. Martens. It was a brief but friendly encounter but as usual he was heading back to Canada to take care of business.



So today, out of curiosity, I Googled his name and discovered the homegrown Canadian company was opening their 200th franchised store across the world in Hong Kong (this will be the second New York Fries in Hong Kong). But it doesn't stop there. They're in the Middle East and rumour has it that the Hong Kong master licensee is planning to open up future outlets in China.



The Canadian company signed a master license deal with Hong Kong-based Next Step Limited to open multiple retail units in Hong Kong and Macao in 2008. Next Step Limited plans to open 10 more units over the next five years in Hong Kong’s high traffic shopping centres and street front locations, with a move into mainland China as the long-term goal.



“We are thrilled to be able to celebrate our 200th store milestone with our franchisees in Hong Kong” says Jay Gould, president of New York Fries. “Our first Hong Kong location has broken numerous sales records confirming that this market responds well to our concept. We are excited to extend our brand into Langham Place and look forward to the continued development in this exciting market. Our franchisees at Next Step Limited have done a tremendous job of ensuring that the New York Fries quality and brand are represented well in Hong Kong.”



Serving a menu based on premium fresh-cut fries is what sets New York Fries apart from other fast food restaurants. Each day, fresh potatoes are cut in the store, leaving the skin on for added flavour and nutrients. The fries are cooked in non-hydrogenated, trans-fat-free sunflower oil, using a unique 3 stage cooking process to create the ideal fry texture – crisp on the outside and fluffy on the inside. New York Fries have no preservatives or coatings, and are made to order. The result is real goodness and the great taste of real, fresh fries.



Gould is a prime example of how you can take a concept and turn it into a golden, crispy, skin-on experience not to mention that you can take the proceeds of this gourmet idea to the bank.



Cheers to you, Jay! ...Mr. Gould, you make very good fries.



More About New York Fries



Celebrating its 25th Anniversary this year, New York Fries is a Canadian, privately-owned retail chain specializing in premium quality, fresh-cut fries. There are 183 New York Fries stores in Canadian shopping centres and movie theatres, with 17 international stores located in South Korea, the United Arab Emirates, Hong Kong and Bahrain. In 2004, New York Fries became the first Canadian quick-service company to switch its oil to non-hydrogenated, trans-fat-free sunflower oil, further solidifying its position as a destination for those seeking a quality indulgence.