New York Fries + South St. Burger Co. Named Among Canada’s 50 Best Managed Companies

Recognition attributed to the success of the "Poutine Perfected" marketing campaign, achievements in sustainability and exceptional sales growth in 2011


Toronto, ON - February 21, 2012 - 122164 Canada Limited, operating as New York Fries + South St. Burger Co., has been named one of Canada's 50 Best Managed Companies. This prestigious national award recognizes Canada's most outstanding business leaders, and is considered the mark of excellence for Canadian owned and operated companies with revenues exceeding 10 million dollars. The award is sponsored by Deloitte, CIBC, National Post and Queen's School of Business.


This year's win is a result of numerous initiatives that set the company apart from its competition. New products such as New York Fries' butter chicken poutine and braised beef poutine, which launched nationally in March 2011, have driven a large increase in same-store sales. South St. Burger Co. has experienced successful organic growth and has implemented many green energy initiatives, resulting in numerous sustainability awards that contributed to the company being selected as one of Canada's 50 Best Managed Companies.

"We take a great deal of pride in managing a company that both franchisees and employees are excited to work with," says Jay Gould, president and founder, New York Fries. "Canadians have been enjoying our products for over 27 years and we look forward to continuing to deliver on our commitment to quality, constant improvement and social responsibility."


Every year since the launch of Canada's 50 Best Managed Companies program in 1993, hundreds of entrepreneurial companies have competed for this designation in a rigorous and independent process that evaluates their management skills and practices.

"We would like to congratulate New York Fries + South St. Burger Co.  and its entire workforce. Achieving Canada's highest level of Canadian business excellence takes a united effort and we are privileged to acknowledge such a strong team," said John Hughes, Partner, Private Company Services, Deloitte.

About New York Fries

New York Fries is a Canadian, privately-owned retail chain specializing in premium quality, fresh-cut fries and poutine. Located in all major Canadian malls, the 160 unit chain has successfully expanded into South Korea, the United Arab Emirates, Hong Kong, Macau, Kurdistan and Bahrain with 26 international units. In 2004, New York Fries became the first Canadian quick-service company to switch its oil to non-hydrogenated, trans-fat-free sunflower oil.  In 2008, New York Fries won the Pinnacle Award for Franchisee Excellence, acknowledging its outstanding franchisee relations.  In 2011, the chain created the NYF Poutinerie brand extension, signaling a commitment to expanding its poutine line up and solidifying its position as Canada's favorite poutine purveyor. www.newyorkfries.com


About South St. Burger Co.

South St. Burger Co. serves premium food in a contemporary, New York style loft-like environment. The menu features 100% pure, fresh, Angus beef patties from Spring Creek Ranch in Alberta where cattle are raised without the use of hormones or antibiotics. Sides include New York Fries french fries and poutine, hand-made onion rings and milkshakes made from premium ice cream. South St. Burger Co. currently operates 15 restaurants in Ontario and has one franchised unit in Alberta, with four more units in development. Driven by a philosophy that it takes more than good ingredients to make a great burger, South St. Burger Co. has also made a large commitment to the environment, choosing to bullfrogpower eight of its locations and use solar power in two, among other sustainable initiatives, and has recently won the Green Leadership Award from Foodservice + Hospitality. www.southstburger.com


About Canada's Best Managed Companies

Canada's 50 Best Managed Companies continues to be the mark of excellence for Canadian-owned and managed companies with revenues over $10 million. Every year since the launch of the program in 1993, hundreds of entrepreneurial companies have competed for this designation in a rigorous and independent process that evaluates their management skills and practices. The awards are granted on four levels: 1) Best Managed winner (one of the 50 new winners selected each year); 2) Requalified member (repeat winners retain the Best Managed designation for two additional years, subject to annual operational and financial review); 3) Gold Standard winner (After three consecutive years of maintaining their Best Managed status, these winners have demonstrated their commitment to the program and successfully reapplied for the designation. Companies may requalify for two additional years, subject to annual operational and financial review; 4) Platinum Club member (winners that maintain Best Managed status for a minimum of six consecutive years). Program sponsors are Deloitte, CIBC, National Post, and Queen's School of Business. For further information, visit www.canadas50best.com. Visit the online community for private companies the Best Managed channel on the Financial Post Executive site: http://www.financialpost.com/executive/best-managed/index.html.

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For further information or to arrange an interview with a spokesperson, please contact:

Jennifer Ouellette, Hill + Knowlton Strategies

(416) 413-4774 / Jennifer.Ouellette@hkstrategies.ca